Leïla DAGHFOUS

Marketing Research & Strategy - Conducted competitive analysis and go-to-market strategies for local market. Designed positioning and pricing strategies based on thorough market analysis. Coordinated sales and marketing efforts to boost brand awareness and promote digital solutions.

Inbound Marketing - Focus on Content Marketing through creation of blog post, case studies, videos and infographics. Worked in collaboration with the internal designer for all visuals used offline (roll-up, brochures, goodies etc...) and online (emailing, native ad, etc...). Defined Social Media calendars and coordinated content production. Analyzed Social Media performance.

Website Revamp - Oversaw target-energysolutions.com redesign: UX / UI / developments. Continuously monitored and measured website performance.

Build​ ​a​ ​lead​ ​generation​ ​strategy​ ​for​ ​an​ ​early​ ​stage​ ​SaaS​ ​startup​ ​providing​ ​cognitive​ ​solutions​ ​to​ ​digital​ ​marketing​ ​campaigns. Develop​ ​and​ ​follow​ ​up​ ​on​ ​new​ ​leads​ ​and​ ​new​ ​customers​ ​culminating​ ​in​ ​long-term​ ​business​ ​relationships.

Responsibilities:
- Worked on new leads and new customers culminating in long-term business relationships.
- Developed consumer-centric content, paired with a social media outreach and email automation to encourage inbound marketing.
- Optimized both organic and paid channels to help drive web traffic.
- Revamped the website structure and design to optimize conversion funnels leading to 40% increase in new user engagement.
- Continuously monitored and measured website performance and digital marketing campaigns conversion rate.
- Organized our visibility and attended marketing events, workshops and worldwide IBM conferences.