Jehanne BORROMEI

Bénévole terrain au sein de l'association Dessine-moi la High-Tech sur le site de Nice, je mets mon expertise marketing & communication au service de l'association pour les sujets suivants:
- création de la stratégie communication Nice
- creation de la ligne éditoriale
- création des supports de communication
- création des présentations marketing et partenariats
- création des packs partenariats

Bénévole terrain au sein de l'association Dessine-moi la High-Tech sur le site de Nice, je mets mon expertise marketing & communication au service de l'association pour les sujets suivants:
- création de la stratégie communication Nice
- creation de la ligne éditoriale
- création des supports de communication
- création des présentations marketing et partenariats
- création des packs partenariats

Open 2 innovation is a platform for start-ups to meet prime contractors and key accounts looking for innovative solutions.
Working as an intrapreneur within Rise Partners, my missions for Open 2 innovation were as follows:
- creating a viable business model: open business days
- Commercial management for start-ups and principals
- Creation of communication materials
- Creation of the virtual event
- Follow-up with start-ups and key accounts

Management of 2 people to deliver this mission

Rise Partners is a consultancy dedicated to start-ups and innovative companies.

As Senior Strategy Manager, my role is to:
- challenging start-ups on key issues: finance, marketing, sales, Go to Market, DNA, etc.
- helping them to structure themselves: setting up the target organisation, defining processes, etc.
- coordinating all those involved in the support, following up appointments and next steps in project mode
- project management for Startups
- I work as a 360° strategy and marketing expert on dedicated consultancy assignments.
- creation of our offerings: programmes, innovation clusters, etc.
I'm also in charge of marketing and communications for Rise Partners: preparing communications materials, client presentations, sales proposals, etc.

To finish, Rise Partners is a young company, where I've been able to develop other areas of expertise:
- structuring the consultancy business and programs for start-ups
- Creating in-house processes for our team
- Creation of the internal intranet

In this position, I currently manage 2 people: a communications officer and a CRM consultant.

Integrated into the Digital Services Department, I managed and participated in exciting projects that allowed me to work transversely with many services and Departements :

1. Migration O 365 - W10:
Objective: to equip the 4600 agents of the Department with W10 and new office tools/ solutions

My missions:
- support for change, agents' training in new digital tools & implementation of a Smart Tour
- setting up the migration of mailboxes online
- management of communication and support processes, recruitment
- management and animation of the community of Ambassadors

2. Concept Store project:
Objective: creation of a place dedicated to digital in order to accelerate the digital empowerment of agents.

My missions:
- follow-up of works, choice of furniture
- creation of a training and workshop animation plan
- implementation of the digital services interface
- setting up processes and KPI
- creation of the communication plan.

3. Help Desk project :
Objective : to change the ticketing tool to a full tool including SLA, governance….

My missions:
- State of play and creative worshop with the services to define the needs, wishes...
- Sourcing

4. Animation of the transverse team "Digital Showcase": as part of the organization in Management 3.0 of the service, animation of this team dedicated to communication, marketing, creativity, collective intelligence at the service of other agents: creation of tutorial videos , tutorial support, creativity workshops ...

My missions:
- Animate creative workshop' sessions
- Roadmap of the team
- management of the demands in collaboration with the team

Missions for Amber Lounge Ltd (Hospitality & F1 Industry)

Marketing & Database project manager:
· Creation & update of marketing supports: templates, sales’ presentations, website…
· Database manager: CRM update , analysis of the needs, interface with the technical team, test with editor, training of the team, creation of processes, writing of user manuals and reporting of incidents

Account Management & Sales:
· Sales' proposals - sales media kit creation - social selling LinkedIn
· Management of existing clients' accounts, proposals and upsell
· New Business Development for Monaco, Singapore and Abu Dhabi events (BtoB, BtoC): individuals, enterprises, lifestyle and Luxury concierges...
· Coordination between sales and communication's teams

Sponsorship:
· New sponsors’ researches, call, creation of sponsorship’s proposals
· B to B events to search new partnerships

Programmatic Advertising:
· Publishers Partnerships' development for USA / Europe / LATAM with premium publishers & Technical settings
· Following the spend per publishers / countries on the active deals

Sizmek is the largest independent buy-side advertising platform, and proposes a large choices of products for Advertisers, Brands and Agencies:
· Sales development and support for Southern Europe for the StrikeAd DSP (digital advertising trading tool)
· Digital strategy consulting by clients and implementation
· Sizmek products' development : Adserving/ visibility/ targeting/ verification / DSP : technologies explanations, sales and training

Millennial Media is the leading independent mobile marketplace and offers a great technology, specific targetings and more than 60K apps & sites, to run mobile and tablets campaigns.

As Senior Sales Manager, my assignments consist in:
- manage & mentor the sales team's to achieve team revenue goals
- take the lead on business reporting
- provide accurate forecasts & business updates
- execute a sales strategy and give insight to improve it / be force proposal
- manage campaigns and invoicing
- manage relationships with agencies and direct clients
- manage relationships internally with the international team
- develop relationships to generate new revenue opportunities
- work with Sales / Account management & operations to define and execute targeted account management plans to grow revenue from existing customers

Millennial Media is the leading independent mobile marketplace and offers a great technology, specific targeting and more than 60K apps & sites, to run mobile and tablets campaigns.

1st sale to join the team France in 2012, I have developed a large clients' portofolio:
- agencies: WPP (KR media / Mediacom / MEC / Mindshare / GroupM) and OMD
- pure players direct clients: Cellfish / Digital Virgo / Mobile Mediacom...

1/ brief creation and validation of all supports regarding the communication towards the professional market:

• PRINT:
- shops' catalogue (every 6 weeks)
- "the professional letter" brochure (every 2 months)
- posters for Orange shops (3 new ones every 6 weeks), mails
- press & magazines' posters
- events' brochures

• WEB:
- Newsletters (every month)
- emailings
- WEBINARS project manager: Creation and co-animation of Webinars for professionals clients ( virtual meetings)
- Video project manager for professional services: casting –scripts writing – validation of the final videos

• TV:
- helping the Orange France communication to elaborate the TV spot's script (TV spot about Livebox pro and Orange Open pro)


2/ presentation of commercial news every 6 weeks

3/ Event’s preparation (“Salon des Entrepreneurs”)

Orange Advertising Network offers to advertise on the 3 different screens, TV, web and mobile.

As Account Manager on mobile offers, my role encloses the following tasks:
- Display campaigns management on Orange sites & applications
- Creation of direct marketing campaigns: sms, wap push, MMS photos or videos
- Reporting and optimisation of the campaigns
- Advice commercial team about the inventory, media planning
- Preparation of sales' propositions
- Preparation of marketing supports
- Answer to all requests' agencies and advertisers could have daily.
- Traffic management (support to the traffic team when necessary)
- Back office management and invoices support
- interface with the technical team regarding the adserver and other tools used

• Mobile advertising campaigns management
- Ad campaigns management and strategic optimisation
- reporting and stats analysing
- Management tools creation
- Media planning and inventory management for Nokia sites and external publishers (more than 60 mobile sites)
-Interface between advertisers, publishers and technical teams based in Finland and UK

• Team coordinator
- Help to set up and extend new processes at an European level
- Administration management of the French team

• Marketing & Communication
- Creation of publishers' packs, marketing presentations and sales kit
- Newsletters, Business cases and press releases creation around the France's activities

• Internet project Manager Assistant for Françoise Saget Brand

o Control of activities' statistics
o Implementation of the marketing and promotional strategy of the website
o Web pages and banners' creation (Photoshop)
o Website traffic development
o Implementation of the Web site on a new platform (migration)
o Interface with the web agency for the website pages, pictures, content, updates...

• Participation to Internal's projects
o "Consulting" project: internal management of Aedian
o Internal Communication's project to support the new organisation and the integration of new people, after a fusion.
o Processes' studies and implementation
o Analyse of Continuing formations needs for Consultants

• CIR's assistant (Cellule Interne de Réponse à appels d’offres)
o Management of people between 2 missions
o Management and optimization of data bases
o Implementation of new processes for the CIR department

• Implementation of data bases about references and knowledges of Aedian
o Aedian's offers and competences
o Aedian's references and clients
o Competences and knowledge of Aedian's consultants