Claire DE KERMENGUY

Manage the whole marketing and growth strategies of Neoness Pro, the B2B service of the Neoness group: paid, inbound, outbound, ABM....
Set up the target personas, lead scoring and nurturing scenarios at each step of the customer lifecycle (lead, MQL, SQL).
Manage online and offline acquisition channels : Linkedin, Google ads, trade shows...
Design of all the creative tools and assets for the service : website, sales decks, presentations, templates, customer cases, white papers....
Design of the graphic charter of the service
Set up a CRM and a marketing automation tool (Hubspot)
Develop new offers matching our targets
Create automated dashboards for the follow-up of the KPIs

DIRECTOR OF DIGITAL MARKETING (CLUSTER 3 RESORTS)
Novotel Phuket Karon, Novotel Phuket Surin, Novotel Hua Hin: AccorHotels 4-star resorts
Lead the digital marketing and ecommerce strategy of 3 hotels, manage a team of 6 persons
Manage traffic acquisition strategy (SEO, SEA, CRM, FB ads, affiliation, retargeting, AB testing) to drive traffic, ranking and conversion
Manage yearly ecommerce strategy on direct and indirect channels to achieve monthly and yearly forecast and objectives (online offers and packages, ranking accelerator)
Edit and supervise social media content to improve engagement, fan base and awareness
Manage and coordinate professional photo and video shooting, from the brief to the production
Manage CRM strategy (Mailshimp): design, content creation, segmentation, targeting and planning of emailings
Optimise online awareness thanks to online/offline PR and partnerships
Partner with key market influencers/bloggers to increase resorts awareness and drive conversion
Provide online performance reports and analysis thanks to Google Analytics
Supervise offline marketing: branding, PR events, in-house campaigns, collaterals design and marketing materials
Plan and execute the yearly online advertisement budget for the 3 hotels

Pullman Bangkok Grande Sukhumvit : AccorHotels 5-star hotel, 325 rooms, 4 restaurants
Supervise E-commerce strategy to drive room revenue through direct and indirect channels: creation of online offers and packages to achieve yearly and monthly forecast
Manage ecommerce strategy for 2 restaurants to increase F&B revenue (paid ad, third party websites, bloggers)
Manage traffic acquisition (SEO, SEA, CRM, FB ads, affiliation) on www.pullmanbangkokgrandesukhumvit.com
Create CRM/EDM planning: html design / segmentation / targeting / AB testing
Analyse and evaluate online data performance in order to monitor future strategy (Google Analytics, Ezrms)

Manage traffic acquisition on website www.vivre-en-thailande.com: SEO, SEA, CRM, FB ads, affiliation
Community Management on Facebook and Instagram
Manage CRM: design, content creation, acquisition, segmentation and targeting

Deloitte : Audit and Consulting firm, 210,000 employees worldwide
Develop and design internal website for Innovation projects
Participate in the creation of Deloitte Green House, a creative and collaborative meeting space
Organise workshops and brainstorming events for CDO and CMO