photo de profil d'un membre

Véronique LUBER

PEPSI LIPTON INTERNATIONAL,Global Insights Director

Résumé

GLOBAL CONSUMER & CUSTOMER INSIGHTS DIRECTOR
“Insights for Action”
I am committed to striving for a value added contribution of the Insights Department. Acting as a strategic business partner of the Executive Committee and the Marketing team, I guide “where to play” and “how to win”. I closely work with Operational teams to support sales performance and partnerships with Customers. People know me for fostering teamwork and developing my direct reports.
This is my way of leading the Insights Department to increase Return On Investments.

Expérience professionnelle

Pepsi lipton international,global insights director

PEPSICO FRANCE , Colombes - CDI

De Mars 2008 à Novembre 2014

Formations complémentaires

Mastère Gestion Marketing

ESSEC - Marketing

1986 à 1987

DESS Action commerciale appliquée aux Professions financières

Université Paris IX

1985 à 1986

Parcours officiels

Dauphine – Maîtrise – Economie appliquée – 1985 – MAITRISE Economie Appliquée

Compétences

ETUDES DE MARCHE & MARKETING
- EXPERTISE ETUDES ET MARKETING DU CONSOMMATEUR AU SERVICE DE LA CONSTRUCTION DES MARQUES (CONSUMER/ SHOPPER/ CUSTOMER INSIGHTS) - AU NIVEAU LOCAL ET INTERNATIONAL
Expertise Etudes & Marketing