Résumé
Hello! My name is Léa. I help my clients in Discovery (User & Market Research), Wireframing, Prototyping and User Testing. I have a passion for design, for learning and exploring, and the curiosity that leads me to new and better ideas.
:direct_hit: How can I help you?
- Do market research and study user behavior
- Create user flows and personas
- Build wireframe UX, high-fidelity user interface, clickable prototype, and interaction for website and mobile application. I use Figma and Adobe Xd to make stunning designs.
- Partner with PMs, engineers, and other stakeholders to delight the user experience of a product, from conception to launch. I can speak and write English and French fluently.
Before I became a product designer, I worked in several areas. I worked in marketing, acquisition, and growth strategy. I also worked as a business analyst.
The skills that I gained from being a marketer and an analyst, of being creative, detailed, and organised, will help you understand user needs and deliver an appealing design that can solve business problems and boost customer satisfaction.
Here is my website: bit.ly/Thanhlea
Feel free to contact me to discuss your project. I will be happy to help!
Expériences professionnelles
Product designer
FREELANCE
De Mars 2022 à Aujourd'hui
Helping my clients in Discovery (User & Market Research), Wireframes, Prototyping, Iteration/ User Testing, UI Design (Figma/ AdobeXD), Data Analytics SQL, Software Project Management, and Conversion Optimization.
Paid acquisition specialist
NUMBERLY , Paris
De Avril 2020 à Aujourd'hui
• Build media planning, set up campaigns audience, creatives assets, tracking
• Analyze campaign’s performance, optimize KPIs (CPL, CPA, ROAS, CTR, CPVC)
• Coordinate with technical team, data analysts, media partners, editors, affiliates
• Build landing pages and analyse users flow to identify potential improvements
Growth marketing lead
Jour , Paris
De Avril 2020 à Avril 2021
• Build inbound and outbound strategy: Acquisition - Transformation - Retention
• Set up objectives, budget and planning for seasonal and promotional campaigns
• Collaborate with web/ mobile application developers, graphic designers