Pierre-Olof KAUFMANN

Reporting to Europe Commercial SVP and part of the European Future Leaders group

Strategy:
- Developed and implemented the Reset Strategy for WHS, Retail & ECOM across Europe for ’23 and ’24 (ca. 6Bn Euro NS)
- Organized Sales section of Yearly Management Conference in Madrid to present the sales channels’ priorities for 2024 to all the Europe Extended Leadership Team (130 people)
- Development of Omnichannel Marketplace plans for ’25 to close gaps or expand lead in Market Share vs competition in key categories

Sales Development:
- Organization of Monthly Europe Sales Development meetings and marketplace visits with all Senior Sales Directors and channel leads
- Creation of Monthly Trading update for Europe Senior Leadership Team focusing on key accounts and footwear franchise health across all channels
- Creation and organization of cross-functional bi-weekly forum involving all key stakeholders in adidas Europe (sales, brand, supply chain, finance) to optimize channel collaboration and trading
- Creation and implementation of new Seasonal account plans for Pan-European key Accounts involving stakeholders in Europe sales and brand and adidas HQ to align on main customers’ requests and drive execution excellence
- Preparation and participation to all Buying sign-offs for ECOM and Retail channels
- Monitoring of market trends for Commercial Europe Team in sportswear, fashion, and luxury markets

Other projects:
- Developed and implemented in Jan ’24 the 1st cross-category shop-the-look pilot globally on adidas.COM and APP to cater to Gen Z consumers’ ways of shopping online: project proposal, range selection, shooting organization, creation of online solution to showcase looks, alignment with all functions in Europe and Global Business Units. Pilot validated initial thesis and is being rolled-out in all markets in DTC channels
- Created from scratch a new hype proposition to elevate Apparel through co-creation with local artists and selected distribution now being rolled out in all Global key cities. Example: Fete de la Musique “Communi-tee” drop in Paris on 21/06/23: 7M visitors on adidas APP in 1 hour and 3-hour queue in front of Paris Le Marais store

Reporting to CIS Head of Business Development and presentations to adidas Board twice a year

Strategy:
- Developed and implemented Moscow plan to deliver fastest growing Key City in adidas group: + 30% NS vs PY in 2021
- Preparation and presentation to Key Accounts’ senior stakeholders (CEOs, Head of Brand, Head Buyer) during Go-to-market sign-off and sell-in
- Developed data-based Retail store expansion program for Moscow, Saint Petersburg and Kyiv then extended it to the whole CIS including refit, furniture choice, digital tools, store assortments, consumer experience, activation budgets and staff needs (450+ own doors)
- Negotiated and closed the first MoU between adidas CIS and local franchise partners to open new Concept Stores
- Developed solutions for business suspension after start of war in Ukraine

Trading:
- Responsible for performance of 98 own retail stores (3 Flagships), ECOM and WHS channels (ca. 150M Euro NS) and Moscow brand partnerships
- Weekly store visits with Country MD during weekends
- Creation of Moscow weekly and Monthly Performance Report presented weekly to CIS MD and shared with adidas board sponsor (monthly)

Brand:
- Adidas Moscow Range: End-to-end range ideation, creation, lifecycle, merchandising and distribution from SS21 to FW23 as well as participation to sign-offs for all store assortments. Example: Originals Moscow Spezial, Forum and Superstar footwear based on local insights
- Sourcing of partners and negotiations of contracts with organizations focusing on Sustainable initiatives in the Moscow region as well as DEI promotion


From May 2022 to November 2022, pivoted to Paris Olympics and Paralympics Team in Paris:
- Developed Marketplace strategy to maximize sales and brand impact during Paris Olympics and Paralympics after War in Ukraine started
• Marketplace: Flagship relocation on Champs-Elysees, creation of sales pop-ups for locals and tourists
• Merchandising: Optimization of Olympics range creation and collaborations, store assortments needs during Games
• Athletes: Recommendations of federations and athletes to adidas Global SPOMA to maximize visibility and medals
• Activations: “adidas house” signing and concept creation to service Athletes and brand partners during the Olympics,
• Agencies: organization of tenders and selection of media agencies to develop local campaign creating brand heat before the competition
- Presentations to France, EMEA Senior Leadership Teams and Global GM in charge of Olympics for sign-off

Based in Ukraine and covering 23 countries for Egis International

- Responsible for 180 employees, 15 direct reports, reporting to zone MD
- P&L responsibility of 6 subsidiaries and representative offices across the region acting as legal company representative in all countries
- Head of Strategy, Sales and Engineering departments with portfolio of 50 projects. Doubled project backlog & turnover
- End-to-End involvement in all areas of company’s business: Team recruitment and management, strategy, business development, tender unit organization, negotiations involving government entities, IFIs and private companies, project sign-off, invoice payment, financial planning, credit negotiations with banks
- Quarterly review with Company headquarters of all project portfolio and pipeline and financial planning
- Meeting with President of Ukraine in 2020, weekly contacts with high government officials and public policy stakeholders across region
- Monthly contacts with French business circles (MEDEF), ministries, and embassies in the region to prepare high government officials visits and contract signing. Member of the French-Ukraine, Georgian, Kazakh, Uzbekistan, Kyrgyzstan chambers of commerce and business councils
- Work in Russian, intensive traveling in 23 countries (80% of time)
- Key projects: Kharkiv Metro engineering services and supervision, Ukraine National Transport Strategy, M-03 Highway supervision, Lviv tramways fleet renewal and highway supervision, Georgia’s highways supervision, Belgrade Metro, Turkey National Transport Strategy, Odessa Public Transport fleet renewal, Kyiv bridge engineering services, Uch-Kurgan hydropower plant engineering in Kyrgyzstan, Tajikistan air transport strategy

- Based in Tashkent (Uzbekistan). Offices in Bukhara, Samarkand, Tashkent, Astana, Almaty (Kazakhstan) and Bishkek (Kyrgyzstan)
- Coordination and implementation of infrastructure supervision and institutional projects in Central Asia
- Managing multinational teams of Experts and coordination of Egis offices and local partners in Central Asia
- Procurement expert under FIDIC rules
- Opening, financial planning and management of local subsidiaries & representative offices: 1st foreign engineering firm opening an office in Uzbekistan in 2017
- Meeting with President of Uzbekistan in June 2019 and high government officials in Central Asia on weekly basis
- Founding member of French-Uzbek business council later becoming the French-Uzbek chamber of commerce
- Key projects: Bukhara-Samarkand Waste Water Treatment plants supervision, 4-season Ski resort development in Uzbekistan, Issyk-Kul road supervision, Almaty Ring Road supervision, Samarkand waste fleet renewal

French Italian lawfirm specialized in cross border operations between French and Italian companies (www.castaldipartners.com)

French lawfirm specialized in cross-border legal services (France, Italy, Sweden, Russia, USA)

Writing and presentation of a report about the setting up of the Capacity Electricity Market in France to the Litigation section of the highest administrative body in France

Allen & Overy LLP is an international law firm advising national and multinational corporations, financial institutions, and governments. Allen & Overy is a member of the UK's Magic Circle of leading law firms.

Sales in Madrid IKEA Store