Julie DE SALINS

Strategic Project Management
Support directions teams in their project's implementation strategy :
Define and implement projects’ priorities, roadmap and KPIs
Ensure consistency between operational teams and managerial teams
Change management
Develop and execute efficient ways of working
Data analysis and reporting
Cross functional projects : GreenIT, management teams, Sustainable IT
Benchmark against competitors

Community events organization
Animate seminars and training courses
Develop partnerships
Internal communication : newsletter

Accompagnement CIO Office - DSI industrie agro-alimentaire
- Suivi de projets de transformation IT (M&A, simplification des process, Target Operating Model...)
- GreenTech
- Organisation de séminaire

Accompagnement de la Direction de la Stratégie et des Etudes Statistiques - secteur santé publique
- AMOA, coordination de projets SI
- Recueil et cadrage du besoin fonctionnel et technique, organisation d’ateliers métiers, rédaction de cahiers des charges, formations
- Planification et suivi des phases de conception et de recette
- Création de contenus et de supports de communication

- Brand Marketing Performance and communication effectiveness management
- Work closely with global brand home teams and top management level to ensure alignment with the Air France-KLM Group Vision
- Highlight key touchpoints and painful points to improve marketing campaigns efficiency and maximise growth revenues (ROI – Marketing Mix Modeling)
- Benchmark against competitors marketing campaigns innovations and strategies

• Evolved within Air France-KLM’s Communication Department, especially within the Marketing & Customer Insights service
• Analyzed the contribution to sales of marketing activities and strategies in order to optimize long term value for the group
• Operated within a multicultural environment, at a top executive level
• Overseed the edition of the ICE reports (Increase Campaign Effectiveness) between media agencies, market research firms, and
head of sales
• Managed the 3-brands portfolio of the group : Air France, KLM and Transavia
• Provided optimal marketing mix to build strategic marketing engagemen

- Promote digital learning
- Adapt employees’ experience to be in line with their expectations and Air France’s learning directives
- Implement personalized & customized training courses across Air France’s management team
- Create content for online learning communities
- Events organization related to HR activities
- Guarantee a high level of engagement, motivation, and implication

• Defined and implemented Air France Employee Experience project and HR digital transformation
• Monitored and steered HR Innovation projects including lean & agile methods, budget management, external events management
• Promoted formal learning and digital learning across the top executive management
• Analyzed KPI’s and initiated their diffusion
• Executed benchmark studies
• Familiarized Air France employees with the Happiness @Work approach