Guillaume MARECHAL

Marechal Advisory scales impactful initiatives through global cooperation, connecting Africa, the Middle East, and Europe with a focus on innovation and creative industries. Our expertise includes strategic partnerships, international public affairs, and high-impact project execution.

Ongoing Clients:
- French Agency for the development of Alula - AFALULA
- ChangeNOW, 24-26 April 2025, The World's Largest Event for the Planet
- École du Louvre's Endowment Fund
- Prix Her Art by Marie Claire, empowered by Boucheron @Art Paris 2025
- French Embassy in South Africa - Reimagining Heritage, Archives and Museums Symposium
- Beaux Arts & Cie - Art Business Conference

Marechal Advisory scales impactful initiatives through global cooperation, connecting Africa, the Middle East, and Europe with a focus on innovation and creative industries. Our expertise includes strategic partnerships, international public affairs, and high-impact project execution.

Ongoing Clients:
- French Agency for the development of Alula - AFALULA
- ChangeNOW, 24-26 April 2025, The World's Largest Event for the Planet
- École du Louvre's Endowment Fund
- Prix Her Art by Marie Claire, empowered by Boucheron @Art Paris 2025
- French Embassy in South Africa - Reimagining Heritage, Archives and Museums Symposium
- Beaux Arts & Cie - Art Business Conference

In the wake of the Covid-19 pandemic and related crises, Countries and International Organizations are an important part of the equation to foster innovative solutions for People and Planet.
Each year, VivaTech welcomes 150 different nationalities and hosts more than 20 countries pavillions, which came to put in the spotlight their startups and their territories' attractivity.

VivaTech features two important regional pillars:
???? #AfricaTech brings out the best of African innovation from this booming tech ecosystem.
???? #EuropaTech acts as a catalyst for European tech initiatives, helping scale-ups and unicorns grow beyond European borders.

Mandate
. Identifying and creating long-term partnerships with key innovation ecosystems in France and Worldwide, including: ministries, economic agencies, embassies, startup accelerators, incubators, NGOs, as well as international organizations
. Empowering public actors and their tech ecosystems
#AfricaTech #AmericasTech #Asiatech #EuropaTech #FranceTech #MiddleEastTech

Achievements
. Created a fast-growing team (6 direct reports) from scratch ; and continue to manage today
. Outperformed 2022 commercial objectives (+50% 2021)
. Worked with 70 public actors, like Top WW Tech ecosystem (global innovation index), including Switzerland, South Korea, Egypt...
. Launched the AfricaTech Awards -Climatech, FinTech, HealTech- co-organized with the IFC, sponsored by Deloitte Africa, Cassava, New Energy Nexus, Orange and Proparco
. Launched "Country of the Year" initiative with India selected as first country in 2022
. Coordinated the protocole team (10 people) in order to welcome 35 official delegations, from Heads of State and Ministers to Ambassadors
. Traveled in Europe, Africa and Middle East to negotiate long terms partnership and to engage local ecosytems (+7 countries in one year)

Mandate: Source financing and innovate for the City’s priority projects targeting Parisians (green sustainability, social inclusion, patrimonial renovation, cultural events) by creating a team and working in close collaboration with the Mayor, First Deputy and General Secretary’s offices.

Achievements:
. Created and led a fast-growing team (6 direct reports)
. Outperformed commercial objectives (+40% in 2018 growth versus 2017)
. Fostered strong relationships with media (achieved value of €2,4M in 2018)
. Created VIP loyalty program with tailor made and behind the scenes events
. Proposed a new economic model for TV rights

Mandate: Diversify and grow revenue streams, promote partner loyalty and increase cross-service efficiency

Achievements:
. Increased revenue growth from €1M to €2M in 5 years with a portfolio of 50 companies
. Launched first crowdfunding campaign: 155k€, 1335 donors, 35 media partners
. Created Women Patrons Circle: 1st museum network dedicated to women
. Designed public relations events, coordinated French and American Friends’ Societies

>>> Développement commercial (+67% sur 3 ans) : la valorisation de la marque
. Croissance du chiffres d’affaires : 1,2M€ en 2013, 1,7M€ en 2014 (+42%), 2M€ en 2015 (+25% tbc)
. Augmentation du nombre de mécènes de 30%
. Création de leviers de prospection différenciants : marketing digital, stratégie d’influence et de lobbying
. Réflexion sur la pertinence d’une nouvelle structure juridique de collecte (en cours)
. Restructuration de l’équipe et recrutement pour accompagner la croissance significative
. Management de 5 personnes

>>>> Innovation : entre objectif financier et stratégie d’attractivité
. Crowdfunding : 155k€, 1335 donateurs, 35 partenaires médias. 1e opération du musée, dédiée à la restauration en présence du public d’un tableau : Ulule.com/courbet
. Cercle des Femmes Mécènes (voir site internet du musée) : 1er réseau muséal dédié aux femmes, 9 partenaires
. Partenariats innovants : expérience de réalité augmentée, ateliers enfants sur tablette...

>>>> Gestion de la relation avec les partenaires : de la satisfaction à la fidélisation
. CRM : mise en place d’un outil de gestion des contreparties
. Relations publiques : événements pour les partenaires et les cercles de mécènes
. Coordination avec les services internes, la Société des Amis (SAMO) et les American Friends (AFMO)

. Stratégie de marque : participation à son élaboration à court et moyen terme
. Développement du plan marketing 2011 & 2012 : brief d’agences, réalisation des maquettes, encadrement de l’équipe développement, sourcing et réunions fournisseurs
. Activation marché : communication et lancement produit auprès des équipes régionales
. e-Marketing : lancement d’une nouvelle plateforme de communication clicquotworld.com
. Financier : reporting, pilotage et atterrissage du budget marketing avec le contrôle de gestion

Key responsibilities: international marketing, cross-regional projects, product development, packaging, cobranding, product launches, budget monitoring

. Assistant Culturel : définition d'un projet culturel et organisation du 10e festival du film français en relation avec les différents services de l'Ambassade : prévision budgétaire, stratégie de communication, organisation de la cérémonie d'ouverture
. Encadrement de deux personnes

. Program designed for international graduate students
. Disney University, training and working in several park positions during 3 months in summer

. Communication : participation à l’exécution du plan média de la rétrospective YSL au Petit Palais
. Edition : réalisation d’un livre à tirage unique pour Madame Carla Bruni
. Montage de l’exposition sur les costumes Indiens des cours princières à la Fondation

. Marketing culturel : veille sectorielle, benchmarking, outils de promotions, élaboration de l’offre
. Mécénat : prospection de fonds privés, formalisation juridique, Suivi relationnel et reporting
. Relations publiques : participation à l’organisation des inaugurations et des petits-déjeuners