Eniss ROUISSI

Main Projects:

- Medium-term strategy
- Consolidated business plan
- Budget
- Design of the new customer experience
- M&A and External Partnership opportunities
- Cost optimization strategy
- Number portability potential impact and optimal response

Industries:
Telecommunication
Banking
Retail

Main Telecom Operators:
Orange Tunisia
Orange Jordan
Wataniya Kuwait
Outremer Telecom

Other Projects:
Yfidelity Tunisia
Ezzitouna Bank Tunisia
Yaiche Group

Main Projects:
 Watanyia Kuwait – B2B activity assessment and implementation of a corrective Marketing action plan
• Market analysis
• Pricing analysis of the current offers
• Definition and follow up of a corrective sales and marketing action plan
• Design of the 1 year roadmap
• Coordination between marketing and sales teams

 Orange Tunisia – Design of a multi-support football platform (mobile, web, digital)
Design:
• International benchmark
• Design of the multi-support platform
• Platform monetization strategy
• Design of the 2011-2012 road-map
• Business case
Implementation:
• Management of a team of 4 stream leaders
• Coordination between all the departments for the implementation of the platform
• Coordination with the suppliers
• Coordination with the communication agency
• Training of the sales and customer care teams

 Watanyia Kuwait – Redaction of a project management process manual

 Yfidelity, Tunisia – Launch of a new multi-brands, multi-sectors loyalty program
• International benchmark
• 5 years business plan
• Definition of the HR needs, redaction of the job descriptions and recruitment of the team
• Commercial strategy definition
• Process book
• Coordination with the communication agency
• Post lunch follow up



 Watanyia Kuwait – Customer segmentation and Design & implementation of the new offers portfolio
• New B2C customer segmentation
• Design of a new offer for mid and high value expat customers
• Business case
• One to one customer interviews
• Coordination with the technical team for the implementation
• Coordination with the communication agency
• Training of the sales and customer care teams

 Outremer Telecom - Paris – Animation of a training seminar :
• Customer experience
• Customer segmentation
• Churn & retention

 Orange - Jordan – Design and implementation of a high value customers dedicated program
• International benchmark
• New value proposition and specific customer experience
• Organizational impacts
• Business case
• Coordination between all the departments for the implementation of the program