Emeline PHIPPS

Responsible for developing 360 communication campaigns related to products launches.

• Developed campaign strategies, key messages and associated content (KV, print, digital tools and assets, etc.), while ensuring consistency across channels (digital, windows, in-store merchandising, learning and development speeches, etc.) and countries.

• Managed relations with: the internal studio (briefs and production follow-up), marketing (strategy definition), others departments (360 consistency) and external agencies (working on all or parts of the project).

• Worked on toolboxes for local markets, including assets and mechanics (website modules, landpages, SEO, media...).

Responsible for initiating and deploying the new International Influence Marketing scope, in coordination with local markets, PR, marketing, social media, e-commerce and media.

• Assessed the Influence Marketing maturity of both global and local teams.

• Developed global guidelines and tools for a relational program: resources, objectives, identification, activation,
KPIs reporting toolkit.

• Built an Influence and social media omnichannel infographic tool, to help optimize social and website synergies for greater impact.

• Worked on creative activations (toolboxes / guidelines) with agencies for main and secondary campaigns to be deployed locally.

• Conducted the first International event in collaboration with the PR team, for the launch of a new fragrance at L’Occitane en Provence: casting, briefing, content sequencing, optimization strategy, reporting.
The growth rate of the Instagram community and engagement doubled during the period.

Responsible for driving a step-change in the global social media strategy, including: a new editorial approach, content production, paid media investments, measure and tools deployment, as well as reconnection with other services to ensure coherent and consumer-centric content.

Results: a community growth on global Instagram account up to 40%, daily interactions growth up to 300%, a new networking dynamic and first paid media investments.

• Developed an editorial calendar and delivered engaging content on a regular basis for international and local accounts (Facebook, Instagram, Twitter), hand in hand with agencies: creative briefs, production follow-up, competitive benchmarks, search trends, social media innovation intelligence.

• Ensured the International community management (content moderation and followers engagement).

• Developed networking and activation mechanics: influencers partnerships, regraming, etc.

• Ensured Paid social media briefs and follow-up to boost engagement and recruitment.

• Drafted and provided quantitative and qualitative monthly analysis of performances, leading to key learnings and editorial line adjustments.

• Deployed two social media tools to help business units manage their various social media platforms: assets stocking, sharing, posting, monitoring, measuring.

1. Managed the Healthcare Data Institute project, the first international think tank dedicated to Big Data in the healthcare sector:

• Produced internal and external communication content: members’ editorials, newsletters, website content.

• Organized and coordinated events.

• Ensured regular and relevant members recruitment.

• Handled administrative management.

2. Handled corporate communication projects for several clients:

• Conceived and produced digital platforms (blog and website UX), hand in hand with agencies and freelancers. • Produced editorial content with freelancers.

• Handled community management missions and paid social media plans.

Managed the social media: a 150% increase of followers and engagement was achieved in 9 months, without any paid social media investments.

• Produced and posted in-house visuals (photography, editing, photomontage) and copies, as well as social skins
depending on brand key highlights.

• Worked on benchmarks and strategic intelligence.

Developed the online B&R Community / blogosphere: identified, animated, worked on reports.