photo de profil d'un membre

Claire DE KERMENGUY

Expériences professionnelles

Director of digital marketing (3 resorts)

ACCORHOTELS , Bangkok - CDI

De Décembre 2016 à Novembre 2018

DIRECTOR OF DIGITAL MARKETING (CLUSTER 3 RESORTS)
Novotel Phuket Karon, Novotel Phuket Surin, Novotel Hua Hin: AccorHotels 4-star resorts
Lead the digital marketing and ecommerce strategy of 3 hotels, manage a team of 6 persons
Manage traffic acquisition strategy (SEO, SEA, CRM, FB ads, affiliation, retargeting, AB testing) to drive traffic, ranking and conversion
Manage yearly ecommerce strategy on direct and indirect channels to achieve monthly and yearly forecast and objectives (online offers and packages, ranking accelerator)
Edit and supervise social media content to improve engagement, fan base and awareness
Manage and coordinate professional photo and video shooting, from the brief to the production
Manage CRM strategy (Mailshimp): design, content creation, segmentation, targeting and planning of emailings
Optimise online awareness thanks to online/offline PR and partnerships
Partner with key market influencers/bloggers to increase resorts awareness and drive conversion
Provide online performance reports and analysis thanks to Google Analytics
Supervise offline marketing: branding, PR events, in-house campaigns, collaterals design and marketing materials
Plan and execute the yearly online advertisement budget for the 3 hotels

Ecommerce manager

ACCORHOTELS , Bangkok - CDD

De Décembre 2015 à Décembre 2016

Pullman Bangkok Grande Sukhumvit : AccorHotels 5-star hotel, 325 rooms, 4 restaurants
Supervise E-commerce strategy to drive room revenue through direct and indirect channels: creation of online offers and packages to achieve yearly and monthly forecast
Manage ecommerce strategy for 2 restaurants to increase F&B revenue (paid ad, third party websites, bloggers)
Manage traffic acquisition (SEO, SEA, CRM, FB ads, affiliation) on www.pullmanbangkokgrandesukhumvit.com
Create CRM/EDM planning: html design / segmentation / targeting / AB testing
Analyse and evaluate online data performance in order to monitor future strategy (Google Analytics, Ezrms)

Digital marketing executive

Vauban Real Estate , Bangkok

De Juin 2015 à Décembre 2015

Manage traffic acquisition on website www.vivre-en-thailande.com: SEO, SEA, CRM, FB ads, affiliation
Community Management on Facebook and Instagram
Manage CRM: design, content creation, acquisition, segmentation and targeting

Innovation and btob marketing executive

DELOITTE , Neuilly-sur-seine - Stage

De Janvier 2014 à Juillet 2014

Deloitte : Audit and Consulting firm, 210,000 employees worldwide
Develop and design internal website for Innovation projects
Participate in the creation of Deloitte Green House, a creative and collaborative meeting space
Organise workshops and brainstorming events for CDO and CMO

Digital marketing crm executive

LE FIGARO , Paris - Stage

De Juillet 2013 à Décembre 2013

Set up CRM programs : emails planning, newsletters, mobile push notifications
Design emailings: creative brief, editorial content, html programmation
Launch optimisation tests of shipments and performance (A/B testing)

Parcours officiels

Dauphine – Master 2 – Marketing & Stratégies – 2015 – MASTER 2 de Dauphine Recherche en marketing stratégie
Dauphine – Licence – Gestion – 2012 – LICENCE Sciences de Gestion

Langues

Français - Langue maternelle

Anglais - Courant

Compétences

Digital
Marketing
Social Media
SEO
sea
Google analytics
Google Adwords
CRM
Ecommerce
Stratégie

Centres d'intérêt

  • Travel
  • Culture
  • Art
  • Thai Boxing