AP

Alice PABST landon

Résumé

A highly motivated and ambitious graduated student in marketing, with a deep love of and appreciation for Strategy, Digital and Food industry.

Expériences professionnelles

Marketing specialist

Bon Me , Boston

De Janvier 2016 à Aujourd'hui

Marketing and sales assistant

progressive gourmet , Wilmington

De Janvier 2014 à Décembre 2015

Marketing and sales assistant

progressive gourmet , Wilmington

De Janvier 2014 à Décembre 2015

• Co-developed new food items with retailers - Interacted with R&D, designers & food photographers on product and packaging development.
• Produced and analyzed monthly sell-out reports
• Analyzed market research and produced food market reports & infographics.
• Implemented, coordinated and monitored the Employee Volunteer Program (PG Cares).
• Developed new sales concept for retail stores (“Dress Up Your Cookies”).
• Designed creative sales material (posters, brochures, email campaign, food show booth).
• Updated current corporate website & product catalogs.
• Managed corporate accounts on social media websites (+50% Reach, +25% Likes on Facebook).

Junior digital project manager

GIVTED

De Juin 2013 à Décembre 2013

• Assisted with the conception, design and launch of the Givted mobile app.
• Implemented measures to increase website traffic via SEO and SEM, social media, newsletters, partnerships, business watch.
• Took part in the monitoring and coordination of media campaigns.
• Improved the website user experience.

Assistant product manager

CARREFOUR

De Février 2012 à Juillet 2012

• Launched a new range of products for Carrefour Private label ice cream in France, Spain, Italy and Belgium. From concept to market ready phase: specifications (recipes and packaging in coordination with quality dept.), negotiation, packaging brief.
• Analyzed national and private label ice cream’ performance using Nielsen data.
• Analyzed promotion impact on consumers using Nielsen data.
• Optimized existing assortment: graphic identity, recipes. Interacted with designers and food photographers.

Consultant in microfinance in the east europe area

RESPONSABILITY SOCIAL INVESTMENTS

De Août 2011 à Janvier 2012

• Audited microfinance institutions in Caucasian area.
• Participated in due diligence in Armenia.

Assistant project manager

RAPP

De Juin 2010 à Août 2010

• Intern in client relation communication.
• Managed creation and production groups in order to get results matching the clients’ expectations.
• Dealt with both clients and the team creation to launch mobile products.
• Learned to manage projects and animate work groups.

Formations complémentaires

Master's degree

Université Paris Dauphine - Retail and Customer Relationship Management

2012 à 2013

Carrefour Keymatch

Classes in E-business, Customer Insight, Interactive marketing, Panel Analysis, Purchasing Strategies, Negotiation.

Bachelor's degree

Université Paris Dauphine - Finance

2010 à 2011



Financial degree. Classes in Corporate Finance, Financial markets and Strategic Management: International finance, Investments and financial markets, Financial analysis.

Bachelor's degree

Singapore Management University - Economics

2009 à 2010



Associations

Rugbydettes

Boston Women's Rugby Football Club

Parcours officiels

Dauphine – Master 2 – Marketing & Stratégies – 2013 – MASTER 2 de Dauphine Distribution & Relation client
Dauphine – Licence – Gestion – 2010 – LICENCE Sciences de Gestion

Centres d'intérêt

  • Food industry