photo de profil d'un membre

Alexis DE LAURENS

GENEVE (1205) Suisse - adelaurens@gmail.com - 078 630 08 28

Résumé

Advertising/content strategist with a strong media diversification knowledge with more than 14 years’ experience in Agency. Passionate about customer’s brand experience.
+ Media & Content strategy
+ Storyteller
+ Management and production process optimization
+ Team builder

Expérience professionnelle

Head of innovation, creative media and content team

Mindshare

De Septembre 2012 à Aujourd'hui

+ Lead the diversification activity for the French market
+ Team management
+ Establish process & collaboration with other GroupM companies: Arthur Schlovsky, Joule, KR Live, GMI, etc.
+ Creation/media bids with media partners, production agencies.
+ Work on Data, Social, Events, Digital, TV, mobile.
+ Main clients: SFR (Social TV), Unilever (contents), Ford, Ubisoft, Nike, Karcher, Chanel, HSBC, American Express, etc.

Parcours officiels

Dauphine – DESS – Management et organisation – 2004 – DESS 226 Gestion des Télécommunications, de la Télématique & de la Télévision